{"id":5435,"date":"2026-10-13T14:48:38","date_gmt":"2026-10-13T12:48:38","guid":{"rendered":"https:\/\/srwebmarketing.com\/?p=5435"},"modified":"2026-10-13T15:50:35","modified_gmt":"2026-10-13T13:50:35","slug":"how-to-select-website-platform","status":"publish","type":"post","link":"https:\/\/srwebmarketing.com\/it\/web-design-professionals\/how-to-select-website-platform\/","title":{"rendered":"How to Select a Website Platform for Your Business \u2014 WordPress, Wix, Squarespace, or AI?"},"content":{"rendered":"<div style=\"background: #e1d8c8; border-left: 4px solid #333333; padding: 20px 24px; margin-bottom: 32px; border-radius: 4px;\">\n<p style=\"margin: 0 0 8px; font-size: 12px; text-transform: uppercase; letter-spacing: 0.08em; font-weight: 600; color: #333333;\">Quick Answer \u2014 How to Select a Website Platform<\/p>\n<p style=\"margin: 0 0 16px; font-size: 17px; font-weight: 600; color: #333333; line-height: 1.4;\">How should a service business choose between WordPress, Wix, Squarespace, Shopify, or building a site with AI?<\/p>\n<p style=\"margin: 0 0 12px; color: #333333; line-height: 1.6;\">Start with the business your website needs to support \u2014 not the most heavily advertised tool. WordPress powers 40.2% of all websites and 58.7% of sites using a known CMS, 7.5 times Shopify&#8217;s share, largely because it balances control, flexibility, and search visibility better than hosted builders for a growing business. But the right platform depends on your real capacity to maintain it, your growth plans, and what action you need visitors to take \u2014 not which platform looks most impressive in a demo.<\/p>\n<ul style=\"margin: 0; padding-left: 20px; color: #333333; line-height: 1.8;\">\n<li><strong>Start with:<\/strong> The job the website needs to do, not the platform&#8217;s feature list<\/li>\n<li><strong>Don&#8217;t choose on:<\/strong> Monthly price alone \u2014 look at total cost over 2\u20133 years<\/li>\n<li><strong>Watch for:<\/strong> Platforms that make it hard to move your content elsewhere later<\/li>\n<li><strong>A fourth option exists:<\/strong> Building fully with AI \u2014 appealing in demos, with trade-offs most DIY builders don&#8217;t anticipate<\/li>\n<\/ul>\n<\/div>\n<p>&nbsp;<\/p>\n<p>A website platform is not just the place where your pages live.<\/p>\n<p>It affects how easily people can find you on Google, how professionally your business comes across, how simple updates feel, and how much control you retain over time.<\/p>\n<p>If you are working out <strong>how to select a website platform<\/strong>, start with the business you want the site to support \u2014 not the most heavily advertised tool.<\/p>\n<p>For a consultant, therapist, local service business, boutique accommodation, or independent professional, the goal is rarely to build the flashiest website.<\/p>\n<p><strong>The goal is to make it easy for the right person to understand what you do, trust your expertise, and contact you.<\/strong><\/p>\n<p>The platform should make that work easier, not add another technical system to manage.<\/p>\n<p>&nbsp;<\/p>\n<h2>Start with the job your website needs to do<\/h2>\n<p>Before comparing WordPress, Squarespace, Wix, Shopify, or any other option, get clear on what success looks like.<\/p>\n<ul>\n<li>A local accountant has different needs from an online store selling hundreds of products<\/li>\n<li>A psychologist may need clear service pages, <a href=\"https:\/\/srwebmarketing.com\/it\/seo-locale\/local-seo-guide-for-service-businesses\/\" target=\"_blank\" rel=\"noopener\">local search visibility<\/a>, and an easy way for prospective clients to make contact<\/li>\n<li>A winery may need strong visual storytelling, event information, and perhaps online sales<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>What should visitors do after they arrive?<\/h3>\n<p>For many service businesses, that action is <strong>sending an enquiry, booking a consultation, calling, or visiting a physical location.<\/strong><\/p>\n<p>The platform must support a clear path to that action on desktop and mobile.<\/p>\n<p>It should also support the content that earns trust before someone gets in touch \u2014 <a href=\"https:\/\/srwebmarketing.com\/it\/web-design-professionisti\/essential-pages-for-service-websites\/\" target=\"_blank\" rel=\"noopener\">the 9 essential pages every service website needs<\/a> is a useful reference for what that content actually looks like in practice.<\/p>\n<p>&nbsp;<\/p>\n<h2>Don&#8217;t choose on price alone<\/h2>\n<p>Monthly pricing matters, especially for a small business.<\/p>\n<p><strong>But the cheapest platform can become expensive<\/strong> if it limits your marketing, requires a redesign too soon, or makes basic changes dependent on a specialist.<\/p>\n<p>Look at the total cost over the next two to three years.<\/p>\n<p>Includi:<\/p>\n<ul>\n<li>the domain<\/li>\n<li>the hosting or platform subscription<\/li>\n<li>the premium features<\/li>\n<li>booking or ecommerce tools<\/li>\n<li>professional design<\/li>\n<li>maintenance, security, and occasional support<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>The better question is: will this platform help the website produce value?<\/strong><\/p>\n<p>If it improves your visibility, helps you explain your offer clearly, and brings more qualified enquiries, it is supporting a real business asset.<\/p>\n<p>If it simply gives you a digital brochure nobody finds, the lower monthly fee does not mean much.<\/p>\n<p>&nbsp;<\/p>\n<h2>Consider ownership and flexibility from the beginning<\/h2>\n<p>Many hosted website builders are convenient because they bundle templates, hosting, and basic tools into one account.<\/p>\n<p>That can be sensible for a very simple site with limited long-term needs.<\/p>\n<p><strong>The trade-off is flexibility.<\/strong><\/p>\n<p>Some platforms make it harder to move your design, content, or functionality elsewhere later.<\/p>\n<p>Others allow customisation only within a fixed set of templates and features.<\/p>\n<p>That may not matter today \u2014 but it can matter when your business adds new services, needs better SEO tools, expands to new locations, or wants a more tailored client journey.<\/p>\n<p>&nbsp;<\/p>\n<h3>Why does WordPress power 40% of the web?<\/h3>\n<p><a href=\"https:\/\/axis-intelligence.com\/wordpress-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">According to W3Techs data (September 2026)<\/a>, <strong>WordPress powers 40.2% of all websites and 58.7% of sites using a known CMS \u2014 7.5 times Shopify&#8217;s share.<\/strong><\/p>\n<p>WordPress is often a strong option for service businesses because it gives you greater control over your content, structure, design, and hosting.<\/p>\n<p>It can grow from a focused five-page website into a larger marketing platform without forcing you to start over.<\/p>\n<p><strong>But it is not automatically the right answer for every business.<\/strong><\/p>\n<p>WordPress works best when it is properly set up, maintained, and kept focused on the tools you actually need \u2014 a flexible platform should not mean a complicated one.<\/p>\n<p>&nbsp;<\/p>\n<h2>What about building a website entirely with AI?<\/h2>\n<p>A fourth option worth naming: tools that generate a complete website from a prompt, often shown in videos promising a working site in minutes.<\/p>\n<p><strong>The appeal is real, and so are the trade-offs most of these demos don&#8217;t show you.<\/strong><\/p>\n<p>Questions worth asking before going this route:<\/p>\n<ul>\n<li>What happens when you need to make a change six months from now, and the original prompt is long forgotten?<\/li>\n<li>How technical is hosting and connecting the result to a domain, a form provider, or a booking tool?<\/li>\n<li>Does the output even have a proper content management system behind it, or is it a static page that&#8217;s difficult to edit without starting over?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>This deserves its own detailed breakdown \u2014 we cover it fully in <a href=\"https:\/\/srwebmarketing.com\/it\/guide-wordpress\/can-ai-build-your-business-website\/\" target=\"_blank\" rel=\"noopener\">can AI build your business website?<\/a>.<\/p>\n<p>For now, the short version: it can be a reasonable way to prototype an idea quickly, but it is rarely the right foundation for a website your business depends on long-term.<\/p>\n<p>&nbsp;<\/p>\n<h2>Make search visibility part of the decision<\/h2>\n<p>A beautiful site that cannot be understood by search engines will struggle to bring in new visitors.<\/p>\n<p><a href=\"https:\/\/srwebmarketing.com\/it\/guide-seo\/seo-website-structure-for-beginners\/\" target=\"_blank\" rel=\"noopener\">Visibilit\u00e0 di ricerca<\/a> does not come from the platform alone, but the platform can either support good SEO foundations or make them harder to manage.<\/p>\n<p>&nbsp;<\/p>\n<h3>What should the platform let you control?<\/h3>\n<ul>\n<li>Page titles, meta descriptions, and headings<\/li>\n<li>Image alt text and page URLs<\/li>\n<li>Redirects and structured content<\/li>\n<li>Mobile-friendly, reasonably fast-loading pages<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>For example, a therapist in Pescara may need separate, well-written pages for couples counselling, anxiety support, and their local practice.<\/p>\n<p>A generic site builder template can display those pages \u2014 <strong>the real question is whether the platform makes it practical to organise and optimise them as the business develops.<\/strong><\/p>\n<p><strong>Content matters here as much as technical settings.<\/strong><\/p>\n<p>If publishing a new article, updating a service page, or adding a useful FAQ feels difficult, it is less likely to happen.<\/p>\n<p>Pick a system that supports ongoing improvement, not just launch day.<\/p>\n<p>&nbsp;<\/p>\n<h2>Do not overlook performance, security, and maintenance<\/h2>\n<p>Your visitors may never ask what platform you use.<\/p>\n<p>They will notice when the site takes too long to load, looks awkward on their phone, displays a security warning, or sends them to a broken form.<\/p>\n<p>&nbsp;<\/p>\n<h3>How does maintenance differ by platform?<\/h3>\n<p>With an all-in-one builder, much of the technical work is handled by the provider, though you have less control.<\/p>\n<p>With WordPress, you have more choices around <a href=\"https:\/\/srwebmarketing.com\/it\/manutenzione-wordpress\/quanto-costa-manutenzione-wordpress\/\" target=\"_blank\" rel=\"noopener\">hosting, security, and backups<\/a>, but these need responsible management.<\/p>\n<p><strong>You do not need to become a web administrator to own a professional website<\/strong>, but someone should be accountable for keeping it healthy.<\/p>\n<p>When comparing options, ask how backups work, who handles security updates, what happens if a plugin or feature fails, and how easy it is to get human support.<\/p>\n<p>&nbsp;<\/p>\n<h2>Choose for your team&#8217;s real capacity<\/h2>\n<p>A platform is only useful if it fits the way you work.<\/p>\n<p>Some business owners want to update text and publish occasional news themselves.<\/p>\n<p>Others prefer to send changes to one trusted person and stay focused on clients.<\/p>\n<p><strong>Both approaches are valid.<\/strong><\/p>\n<p>Be honest about your comfort level and available time.<\/p>\n<p>A system that looks easy in a product demo can still feel overwhelming once you are choosing layouts, resizing images, fixing mobile spacing, and wondering whether a change affects SEO.<\/p>\n<p><strong>The practical middle ground is often a professionally built site with a simple editing experience, clear training, and support when you need it.<\/strong><\/p>\n<p>You should be able to make routine changes confidently, while having a partner available for strategic, technical, or design decisions.<\/p>\n<p>&nbsp;<\/p>\n<h2>Watch for platform decisions that create friction later<\/h2>\n<p>Before committing, check how the platform handles the functions your business may need in the next year or two, such as:<\/p>\n<ul>\n<li>appointment booking<\/li>\n<li><a href=\"https:\/\/srwebmarketing.com\/it\/copywriting-strategico\/contact-form-vs-booking-calendar\/\" target=\"_blank\" rel=\"noopener\">contact forms<\/a><\/li>\n<li>email marketing connections<\/li>\n<li><a href=\"https:\/\/srwebmarketing.com\/it\/guide-wordpress\/multilingual-wordpress-website-setup\/\" target=\"_blank\" rel=\"noopener\">multilingual pages<\/a><\/li>\n<li>online payments<\/li>\n<li>or integrations with your existing tools<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Do not buy a complex system just because it offers every possible feature.<\/strong><\/p>\n<p>Unused functionality can make a site slower, more confusing, and harder to maintain.<\/p>\n<p>&nbsp;<\/p>\n<h3>Can you take your content with you if you leave?<\/h3>\n<p>Also consider the quality of your content migration options.<\/p>\n<p>If you already have a website, can your pages, blog posts, images, and SEO settings move across without losing valuable work?<\/p>\n<p>If you later leave the platform, can you take your content with you?<\/p>\n<p><strong>A platform should serve your business, not hold it hostage.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2>A practical way to make the final choice<\/h2>\n<p>Narrow your options to two or three platforms, then compare them against the same business criteria:<\/p>\n<ul>\n<li>credibility<\/li>\n<li>search visibility<\/li>\n<li>ease of updates<\/li>\n<li>mobile experience<\/li>\n<li>future flexibility<\/li>\n<li>ongoing costs<\/li>\n<li>and support<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Avoid choosing based on a single feature or a template you happened to like.<\/p>\n<p>If your website is mainly a marketing tool for a trust-based service business, <strong>prioritise clear content structure, professional design, strong SEO foundations, and long-term control.<\/strong><\/p>\n<p>In many cases, a carefully planned WordPress website is the best fit because it can support all four without locking you into a rigid system.<\/p>\n<p>Yet a simpler hosted builder may be enough if your needs are genuinely limited and unlikely to change.<\/p>\n<p>&nbsp;<\/p>\n<h2>Website platforms comparison at a glance: WordPress, Wix\/Squarespace, Shopify, AI<\/h2>\n<div style=\"margin: 32px 0;\">\n<table style=\"width: 100%; border-collapse: collapse; font-size: 14px; color: #333333;\">\n<thead>\n<tr style=\"background: #333333; color: #fff5e1;\">\n<th style=\"padding: 12px 16px; text-align: left; font-weight: 600; width: 16%;\"><\/th>\n<th style=\"padding: 12px 16px; text-align: left; font-weight: 600;\">WordPress<\/th>\n<th style=\"padding: 12px 16px; text-align: left; font-weight: 600;\">Wix \/ Squarespace<\/th>\n<th style=\"padding: 12px 16px; text-align: left; font-weight: 600;\">Shopify<\/th>\n<th style=\"padding: 12px 16px; text-align: left; font-weight: 600;\">Built fully with AI<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background: #fff5e1;\">\n<td style=\"padding: 10px 16px; font-weight: 600; border-bottom: 1px solid #e1d8c8;\">Control &amp; ownership<\/td>\n<td style=\"padding: 10px 16px; border-bottom: 1px solid #e1d8c8;\">High \u2014 open format, your content is fully portable<\/td>\n<td style=\"padding: 10px 16px; border-bottom: 1px solid #e1d8c8;\">Lower \u2014 content often locked into the platform<\/td>\n<td style=\"padding: 10px 16px; border-bottom: 1px solid #e1d8c8;\">Moderate \u2014 built for commerce, less flexible for content<\/td>\n<td style=\"padding: 10px 16px; border-bottom: 1px solid #e1d8c8;\">Variable \u2014 depends entirely on what the tool outputs<\/td>\n<\/tr>\n<tr style=\"background: #f7f2ea;\">\n<td style=\"padding: 10px 16px; font-weight: 600; border-bottom: 1px solid #e1d8c8;\">SEO flexibility<\/td>\n<td style=\"padding: 10px 16px; border-bottom: 1px solid #e1d8c8;\">Excellent \u2014 full control over structure, metadata, content<\/td>\n<td style=\"padding: 10px 16px; border-bottom: 1px solid #e1d8c8;\">Good, within template limits<\/td>\n<td style=\"padding: 10px 16px; border-bottom: 1px solid #e1d8c8;\">Good for product pages, weaker for content marketing<\/td>\n<td style=\"padding: 10px 16px; border-bottom: 1px solid #e1d8c8;\">Often poor \u2014 many outputs lack real indexable structure<\/td>\n<\/tr>\n<tr style=\"background: #fff5e1;\">\n<td style=\"padding: 10px 16px; font-weight: 600; border-bottom: 1px solid #e1d8c8;\">Maintenance needs<\/td>\n<td style=\"padding: 10px 16px; border-bottom: 1px solid #e1d8c8;\">Moderate \u2014 requires someone accountable for updates<\/td>\n<td style=\"padding: 10px 16px; border-bottom: 1px solid #e1d8c8;\">Low \u2014 handled by the provider<\/td>\n<td style=\"padding: 10px 16px; border-bottom: 1px solid #e1d8c8;\">Low \u2014 handled by the provider<\/td>\n<td style=\"padding: 10px 16px; border-bottom: 1px solid #e1d8c8;\">Unclear \u2014 often the biggest hidden cost<\/td>\n<\/tr>\n<tr style=\"background: #f7f2ea;\">\n<td style=\"padding: 10px 16px; font-weight: 600; border-bottom: 1px solid #e1d8c8;\">Cost over 2\u20133 years<\/td>\n<td style=\"padding: 10px 16px; border-bottom: 1px solid #e1d8c8;\">Variable, but often comparable once hosting + plugins included<\/td>\n<td style=\"padding: 10px 16px; border-bottom: 1px solid #e1d8c8;\">Predictable monthly fee<\/td>\n<td style=\"padding: 10px 16px; border-bottom: 1px solid #e1d8c8;\">Predictable, plus transaction fees<\/td>\n<td style=\"padding: 10px 16px; border-bottom: 1px solid #e1d8c8;\">Low upfront, but hosting\/domain\/edits add up fast<\/td>\n<\/tr>\n<tr style=\"background: #fff5e1;\">\n<td style=\"padding: 10px 16px; font-weight: 600; border-bottom: 1px solid #e1d8c8;\">Ideale per<\/td>\n<td style=\"padding: 10px 16px; border-bottom: 1px solid #e1d8c8;\">Trust-based service businesses planning to grow content and SEO<\/td>\n<td style=\"padding: 10px 16px; border-bottom: 1px solid #e1d8c8;\">Very simple sites with no growth plans<\/td>\n<td style=\"padding: 10px 16px; border-bottom: 1px solid #e1d8c8;\">Product-based ecommerce<\/td>\n<td style=\"padding: 10px 16px; border-bottom: 1px solid #e1d8c8;\">Quick prototypes, not a long-term business asset<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>&nbsp;<\/p>\n<p>\u2014<\/p>\n<h2>Not sure which platform actually fits your business?<\/h2>\n<p>The right platform is the one that lets your expertise take centre stage, gives visitors confidence to contact you, and remains manageable long after the excitement of launch day has passed.<\/p>\n<p>Presso <em>SR Web Marketing<\/em>, I build <a href=\"https:\/\/srwebmarketing.com\/it\/servizi\/realizzazione-siti-web-wordpress\/\" target=\"_blank\" rel=\"noopener\">siti web WordPress<\/a> per <a href=\"https:\/\/srwebmarketing.com\/it\/web-design-seo\/per-liberi-professionisti\/\" target=\"_blank\" rel=\"noopener\">liberi professionisti<\/a> e <a href=\"https:\/\/srwebmarketing.com\/it\/web-design-seo\/per-attivita-locali\/\" target=\"_blank\" rel=\"noopener\">attivit\u00e0 locali<\/a> in <a href=\"https:\/\/srwebmarketing.com\/it\/aree-servite\/\" target=\"_blank\" rel=\"noopener\">Abruzzo<\/a>, <a href=\"https:\/\/srwebmarketing.com\/it\/aree-servite\/realizzazione-siti-web-pescara\/\" target=\"_blank\" rel=\"noopener\">Pescara<\/a>, and remotely across Italy, Spain, and Europe \u2014 and I&#8217;ll tell you honestly if WordPress isn&#8217;t the right fit for your specific situation.<\/p>\n<p>If you&#8217;d like help choosing the right platform for your business, <a href=\"https:\/\/srwebmarketing.com\/it\/contatti\/\" target=\"_blank\" rel=\"noopener\">contattami per un primo colloquio gratuito.<\/a>.<\/p>\n<p>\u2014<\/p>\n<p>&nbsp;<\/p>\n<h2>Domande frequenti (FAQ)<\/h2>\n<p>&nbsp;<\/p>\n<h3>Is WordPress still the best platform for a small business website?<\/h3>\n<p>For most trust-based service businesses, yes, largely because of the control it gives over content, structure, and SEO as the business grows. WordPress powers 40.2% of all websites and 58.7% of sites using a known CMS \u2014 far ahead of any single competitor. That said, &#8220;best&#8221; depends on your specific needs: a very simple site with no growth plans may genuinely be better served by a hosted builder with less maintenance overhead.<\/p>\n<p>&nbsp;<\/p>\n<h3>What is the real cost difference between WordPress and a hosted builder like Wix or Squarespace?<\/h3>\n<p>Hosted builders typically have a lower, more predictable monthly fee, while WordPress&#8217;s costs are more variable \u2014 hosting, premium plugins, and maintenance support, but no mandatory platform fee. Over two to three years, the total cost is often similar, but WordPress generally offers more flexibility and SEO control for that spend. For a full breakdown relevant to Italian service businesses, see <a href=\"https:\/\/srwebmarketing.com\/it\/web-design-professionisti\/quanto-costa-un-sito-web-professionale-italia\/\" target=\"_blank\" rel=\"noopener\">how much does a professional website cost in Italy<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h3>Can I move my website to a different platform later if I change my mind?<\/h3>\n<p>It depends heavily on the platform. WordPress content (pages, posts, images) is generally portable since it&#8217;s stored in an open format. Some hosted builders (e.g. Wix, Squarespace) make migration difficult by locking content into proprietary systems, meaning a later move often requires rebuilding rather than simply exporting. This is worth checking before committing to any platform, not after you&#8217;ve outgrown it.<\/p>\n<p>&nbsp;<\/p>\n<h3>Is building a website with AI a good option for a small business?<\/h3>\n<p>It depends on what you need. AI website builders can be useful for quickly prototyping an idea or testing a concept, but they often lack a proper content management system, create hosting and technical dependencies many DIY entrepreneurs don&#8217;t anticipate, and can be genuinely difficult to maintain or update once the initial excitement fades. For a business website you plan to rely on long-term, it&#8217;s rarely the right foundation \u2014 we cover this in detail in a dedicated guide.<\/p>\n<p>&nbsp;<\/p>\n<h3>How do I know if my business needs WordPress or if a simpler platform is enough?<\/h3>\n<p>If your website&#8217;s main job is explaining your services, building trust, and converting visitors into enquiries \u2014 and you expect to add content, pages, or SEO work over time \u2014 WordPress&#8217;s flexibility tends to pay off. If you need a genuinely simple, static online presence with no plans to grow it, and value minimal maintenance over control, a hosted builder can be a reasonable choice. The honest answer usually becomes clear once you&#8217;re specific about what you need the website to actually do.<\/p>\n<p>&nbsp;<\/p>\n<table style=\"border-top: 2px solid #e1d8c8; margin-top: 48px; padding-top: 32px; width: 100%; border-collapse: collapse;\">\n<tbody>\n<tr>\n<td style=\"width: 88px; vertical-align: top; padding-top: 32px; padding-right: 20px;\"><img decoding=\"async\" style=\"width: 72px; height: 72px; border-radius: 50%; object-fit: cover; border: 3px solid #333333; display: block;\" src=\"https:\/\/srwebmarketing.com\/wp-content\/uploads\/2026\/05\/SR-Linkedin-profile-picture-2.png\" alt=\"Sergio Stanga \u2014 WordPress Web Designer e Specialista SEO, SR Web Marketing\" \/><\/td>\n<td style=\"vertical-align: top; padding-top: 32px;\">\n<p style=\"margin: 0 0 4px; font-weight: 600; font-size: 15px; color: #333333;\">Sergio Stanga<\/p>\n<p style=\"margin: 0 0 8px; font-size: 13px; color: #585857;\">WordPress Web Designer &amp; SEO Specialist \u00b7 SR Web Marketing<\/p>\n<p style=\"margin: 0 0 10px; font-size: 14px; color: #585857; line-height: 1.6;\">Aiuto liberi professionisti e PMI in tutta Italia, Spagna ed Europa a creare siti web WordPress in grado di generare lead organici a lungo termine e visibilit\u00e0 nelle ricerche IA \u2014 senza dipendere dai social media.<\/p>\n<p style=\"margin: 0;\"><a style=\"font-size: 13px; color: #333333; font-weight: 600; text-decoration: underline; margin-right: 16px;\" href=\"https:\/\/srwebmarketing.com\/it\/chi-sono\/\" target=\"_blank\" rel=\"noopener noreferrer\">Su di Sergio<\/a> <a style=\"font-size: 13px; color: #333333; font-weight: 600; text-decoration: underline;\" href=\"https:\/\/www.linkedin.com\/in\/sergio-stanga-romero\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"<p>Learn how to select a website platform that supports trust, search visibility, and client inquiries while giving 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