Tell Me About Your Project
Fill out the form and share a bit about your business, goals, and challenges. This helps me understand what you need and whether I’m the right fit for your project.
Helping service-based businesses and independent professionals build websites that feel professional, clear, and trustworthy.
Hi, I’m Sergio Stanga Romero, nice to meet you!
I started my career in corporate sales & marketing, working in international environments and fast-paced roles where speed often mattered more than quality.
Over time, that way of working stopped aligning with my values.
I wanted to focus on clarity, intention, and meaningful results — not pressure or shortcuts.
Today, I help service-based businesses and independent professionals build professional WordPress websites that communicate trust, credibility, and purpose.
I work remotely from Abruzzo, Italy, combining marketing strategy, web design, and a slower, more intentional approach to work and life.
That philosophy shapes every website I build.
I work best with service-based businesses and independent professionals who value clarity, honesty, and long-term thinking.
These principles guide how I design websites — and how I work with clients.
Your website should make it immediately clear who you help, what you offer, and why it matters — without confusion or unnecessary features.
Clear expectations, open communication, and shared responsibility lead to better results and calmer projects.
A website isn’t a one-time task. It’s a foundation that should grow and evolve with your business over time.
If these values resonate with you, here’s who I typically work with — and who I’m best positioned to help.
If your business depends on trust, reputation, and human connection — rather than mass sales — we’re likely a good fit.
Businesses that sell expertise, services, and relationships — not products.
Freelancers and professionals who need a clear, credible online presence.
Service-based local businesses that depend on reputation and visibility.
Practitioners whose work depends on empathy and credibility.
Life, business, and wellness coaches who need trust-first websites.
Experts who rely on clarity, authority, and positioning.
Businesses that showcase products, stories, and experiences — not just online sales.
Accommodation owners who need a website to inspire trust and bookings.
Craft-based businesses where the person behind the work matters as much as the product.
Before working directly with clients, I spent years building, testing, and experimenting with websites, digital projects, and online businesses.
Today, I focus on applying those lessons to help service-based businesses and independent professionals build websites that are clear, reliable, and built to last.
To build reliable and flexible websites, I use well-established tools that are widely adopted, regularly updated, and trusted by professionals worldwide.
Working on your website shouldn’t feel confusing or overwhelming.
That’s why I guide you through a simple, clear, and supportive process — from the moment you reach out to the day your new site goes live.
Here’s how we work together:
Fill out the form and share a bit about your business, goals, and challenges. This helps me understand what you need and whether I’m the right fit for your project.
We finalize the project details, contract, and pricing over email or video call. Once everything is clear, your project is officially booked and we move to the strategic phase.
We dive into your story, audience, goals, products/services, and the tone of your brand. This call is designed to extract all the insights I need to plan your website’s structure, messaging, and design direction.
I design your WordPress website, plan the layout, write your content, and optimize the SEO basics. You’ll get a clean, strategic, and conversion-focused site built with your audience in mind.
We review the site, apply refinements, and once everything feels right, we go live.
After the launch, I continue supporting you with website maintenance, updates, and content improvements over time.
I respond within 48 hours on business days, communicate via email and video calls, and maintain an organized and transparent process at every stage.
If you don’t like what you see (or feel) after 14 days working together, you get your money back. As simple as that.
Your 14-day window opens after step 3 (the strategic call) and ends before step 4 (full design and content creation). This gives you the clarity you need before we move into the full build.
If you have more questions, you’ll find detailed answers in the FAQ section below.
Here you’ll find answers to the most common questions about pricing, timelines, maintenance, refunds, and how we’ll work together. If something isn’t covered here, feel free to reach out by filling out the contact form here.
Most websites take between 4–8 weeks when paid annually, depending on the number of pages and the complexity of the project.
Larger sites, multilingual websites, or projects that need more content can take up to 12 weeks.
If you choose the monthly payment plan, the full website will be delivered gradually during the year, with the complete site ready by the end of the 12-month contract.
After our strategic call, I’ll present the full project outline and give you a more accurate timeline based on your pages, content needs, and preferred payment option.
(Note: both annual and monthly plans include a 12-month contract. At the end of the year, you can continue with the maintenance plan or request a migration of your website and domain to your own hosting.)
I work remotely with clients across Italy, Spain, and other English-speaking countries in Europe and beyond.
As long as we can communicate in Italian, Spanish, or English, we can work together — distance is never a problem.
Most projects are managed smoothly through video calls, emails, and shared documents, so you’ll always feel supported no matter where you’re located.
I can create your website in Italian, Spanish, or English — or in multiple languages if you want to reach a wider audience.
For multilingual websites, I use professional translation tools that let me translate not only your content, but also all the SEO metadata needed for your site to rank properly in each language.
(This is something most free tools can’t do).
This ensures your website feels natural, consistent, and optimized for every audience you want to reach.
I mostly work with small businesses, independent professionals, and service-based businesses who want a clean, modern, and trustworthy online presence.
This includes:
wellness professionals (therapists, coaches, naturopaths, yoga teachers)
local businesses and accommodations (holiday farms, B&Bs, glampings, eco-farms, wineries)
service providers (lawyers, consultants, nutritionists, real estate professionals, etc.)
solo entrepreneurs building their first website
If your business relies on trust, clarity, and a professional image, we’re likely a great fit.
Before we start, it’s helpful if you already have:
your logo, colors, typography, or any branding elements (if you don’t have them, we can define them together)
a clear idea of your services
what you want your website to achieve (e.g., more calls, bookings, contact form submissions, email signups)
who your target audience is
a few competitors or reference websites you like
any photos you want to use (or we can select stock images together)
During our strategic call (which is recorded and transcripted), I’ll ask the right questions to understand your goals, your audience, your story, and how you want to be perceived online.
We’ll also refine everything even more in the following stages of your website creation or redesign.
So even if you don’t feel “fully ready”, don’t worry — I’ll help you organize everything we need.
We start with a strategic kickoff call, where I ask detailed questions about your business, your services, your ideal clients, your challenges, and what you want your website to achieve.
This call is recorded and transcripted, so nothing gets lost — and it helps me understand your story, your tone, and how you want to be perceived online.
From there, I create a clear structure, plan, and direction for your website, which you review before I begin the full design and content creation.
If something feels unclear, we refine it together until everything aligns perfectly with your goals.
This ensures your website feels authentic, strategic, and tailored to your business — not just visually nice.
No — you don’t need any technical knowledge at all.
I take care of the setup, design, structure, content, and ongoing updates while we’re working together.
Once your website is built, you’ll get Editor access, so you can add blog posts or new pages if you want.
If your package includes edits or additional pages, I’ll take care of those for you.
If not, you can book consulting calls or follow my courses to learn how to manage things on your own.
As long as you’re within the 12-month contract, I handle all the technical parts for you.
If you later decide to end the contract, the website will be transferred to your own hosting (without the paid plugin licenses), and you’ll be able to continue managing it independently or with a different service provider.
The goal is simple: you stay supported, without needing to be “tech-savvy”.
Yes — every website I build is fully mobile-responsive and designed to load quickly on phones, tablets, and desktops.
Most of your visitors come from mobile devices, so I make sure your site looks clean, modern, and easy to use on any screen.
I also follow best practices for speed optimization, image compression, clean structure, and SEO basics, so your website performs well both for your users and for search engines.
Yes — every website I build includes the SEO essentials needed for search engines to understand your pages and help you get found online.
This includes:
clean structure and page hierarchy
keyword-aligned titles and headings
optimized URLs and meta descriptions
fast loading speed
mobile responsiveness
image optimization
the technical basics search engines expect
If you’d like help growing your visibility over time, I also offer content strategy, content calendar planning, and content writing services.
Or you can explore my courses and resources to learn how to do it yourself.
Your website will start with a solid SEO foundation, and you’ll have options to grow it at your own pace.
Yes — both your website and your domain belong to you.
Even if I purchase the domain on your behalf during the setup stage, I immediately assign full ownership (registrant status) to you from day one.
During our 12-month contract, your website and domain stay under my hosting so I can manage updates, security, and support.
If you choose not to renew after the 12 months, I’ll transfer your website and domain to your own hosting provider.
You’ll only need to purchase your own hosting plan and any plugin licenses you want to continue using.
You always remain the legal owner of your domain, your content, and your website.
The price depends on the scope of the project, the number of pages, and whether you choose the annual payment or the monthly plan.
I offer two simple options:
Annual payment: the website is built faster (usually within 4–12 weeks depending on complexity).
Monthly payment: the website is delivered gradually throughout the 12-month contract.
Both options include hosting, domain setup, design, content creation, SEO basics, and ongoing support for the full year.
For exact prices and what’s included, you can visit the Web Design Services page and choose the option that fits your needs.
Yes — I offer both annual and monthly payment options, so you can choose what works best for your budget and your business.
With the annual payment, the website is built faster and delivered in a shorter timeframe.
With the monthly plan, the project is spread across the 12-month contract, making it easier to manage the investment over time.
Both options include the same level of care, support, and guidance — the difference is simply how the project is delivered and paid for.
Yes — both the annual and monthly payment options are based on a 12-month contract.
This allows me to properly manage your website over time, including hosting, updates, maintenance, and ongoing support — not just the initial build. It also ensures your website stays secure, fast, and up to date while you focus on your business.
At the end of the 12 months, you’re free to decide whether you’d like to continue with the maintenance plan or move your website elsewhere. There’s no obligation to renew.
If you decide not to continue, simply send a written cancellation request at least 30 days before the automatic renewal by submitting the form on the Contact page.
At the end of the 12-month contract, you’re completely free to choose how to continue.
You can:
Continue with the monthly maintenance plan, so I keep managing hosting, updates, and support for you, or
End the contract, and move your website and domain to your own hosting provider.
If you decide to end the contract, the purchase and management of the hosting and domain will be in your hands. Once you provide me with the necessary access details, I’ll migrate your website and domain for free, so everything continues to work smoothly.
Please note that any paid plugin or software licenses used on your website will need to be purchased and managed by you to keep the site running properly.
If you’d like extra help choosing hosting, setting things up, or managing the transition, I’m happy to support you — this would be handled as additional consulting time, since it falls outside the included service.
The choice is always yours, and I’ll make sure the transition is clear and stress-free.
Yes — but it depends on when you cancel.
During the first 14 days, you’re fully covered by the money-back guarantee. If you decide to cancel within this period, the project is stopped and your payment is refunded.
After the 14-day period, the 12-month contract remains active and can’t be terminated early. However, you’re free to cancel the automatic renewal at the end of the contract by sending a written request at least 30 days before the renewal date via the contact form.
This structure ensures clarity, fairness, and full transparency from the start.
The 14-day money-back guarantee gives you time to make sure the project feels right before the full build begins.
After our strategic kickoff call (step 3), I’ll prepare the initial structure, direction, and outline for your website. From that moment, you have 14 days to review everything and decide whether to move forward.
If you choose to cancel within those 14 days, the project is stopped and your payment is fully refunded.
Once the full design and content creation begins (step 4), the guarantee no longer applies and the 12-month contract continues.
This way, you can move forward with clarity and confidence — without pressure.
The monthly maintenance plan is focused on keeping your website stable, updated, and running smoothly — without you needing to worry about the technical side.
It includes:
hosting management
WordPress, theme, and plugin updates
basic performance and security monitoring
management of the paid plugins used to build your website
This basic maintenance is included in all plans, whether you choose annual or monthly payments.
Content-related work such as new pages, edits, blog posts, translations, or content updates — is not included in the basic maintenance. These services are available as add-ons, through higher-tier packages, consulting sessions, or dedicated content services.
Please note that server-level security is handled by the hosting provider. While I keep everything updated and monitored, I can’t be held responsible for hosting-related security breaches or hacks.
The goal of the maintenance plan is simple: your website stays healthy and up to date, without you having to manage plugins, updates, or hosting yourself.
No — during the 12-month contract, hosting, domain management, and the essential themes and plugins used to build and run your website are included. You don’t need to worry about purchasing, renewing, or managing these yourself.
If I purchase the domain on your behalf, it’s immediately registered in your name, so you’re always the legal owner.
Please note that external services not directly related to the website itself — such as email marketing platforms, booking tools, payment processors, or other third-party software — are not included and need to be paid for separately. I can help you choose and connect these tools if needed.
At the end of the contract, if you decide not to continue, you’ll need to purchase your own hosting plan and any paid plugin licenses you want to keep using. I’ll migrate the website for free once you provide the necessary access details.
Refunds are only available during the 14-day money-back guarantee period, which takes place after the strategic kickoff call and before the full design and content creation begins.
Once the website is fully built and launched, refunds are no longer available, as the work has already been completed and the contract is active for the remaining 12 months.
That said, I’m always open to feedback and improvements during the process — the goal is to make sure you’re happy with the direction before we move into the full build.
I accept credit and debit card payments (via Stripe) and PayPal, using secure and trusted online payment systems.
All payment options will be clearly presented in your quote, and payment is always required before the project begins.
If you have any specific questions about payments or need clarification before moving forward, feel free to reach out — I’m happy to help.
The web design package includes everything you need to launch a professional, reliable, and well-structured WordPress website, without dealing with technical complexity.
It typically includes:
WordPress setup and configuration
website structure and page planning
clean, modern design using proven layouts
content writing for your main pages
SEO essentials (titles, headings, structure, basic optimization)
mobile-responsive design
speed and performance best practices
hosting and domain setup during the contract
essential themes and plugins required for your website
ongoing maintenance during the 12-month contract
The exact scope (number of pages, features, and content) depends on the package you choose and is clearly defined before the project starts.
The goal is simple: you get a website that looks professional, builds trust, and supports your business — without having to manage the technical side yourself.
Yes, I write the content for your main website pages as part of the web design package.
One of the biggest advantages of working with me is that you don’t need to hire a separate copywriter or spend hours trying to write the content yourself. Writing effective website copy takes time, structure, and clarity, and without the right guidance, it often leads to confusing or ineffective results.
During our strategic kickoff call, we define your services, goals, target audience, and the message you want to communicate. Based on that, I write clear, professional, and conversion-focused content that represents your business and speaks to the right clients.
If you already have content, I can adapt, refine, or reorganize it to improve clarity and structure.
Additional content work, such as blog posts, translations, or ongoing content creation, is available through separate packages, add-ons, consulting sessions, or dedicated content services.
The goal is simple: you get a complete, professional website — design and content included — without extra stress or hidden costs.
Yes, as long as the website is built with WordPress, or you’re happy to move to WordPress.
If you already have a WordPress website, we can migrate it to my hosting and then work on improving the design, structure, and content from there. This allows me to manage everything properly and deliver the best results during the project.
If your current website is built with a different platform (such as Wix, Squarespace, Joomla, or similar), we can still work together, but the website will be rebuilt from scratch using WordPress. In this case, your existing site will be replaced with a new WordPress website, while your domain stays with your current domain provider and is simply connected to the new site.
At the end of the contract, the WordPress website can always be transferred or migrated to your own hosting if you choose to continue independently.
This approach ensures your website is built on a flexible, reliable platform that’s easy to manage and grow over time.
I build websites exclusively with WordPress, using a flexible and reliable setup that’s easy to manage and grow over time.
WordPress is one of the most widely used platforms in the world, and it’s ideal for small businesses and professionals who want a professional website without being locked into a closed system. It allows you to add pages, publish content, and evolve your site as your business grows.
By focusing on WordPress only, I’m able to offer a more consistent process, better support, and clearer results — without unnecessary complexity.
I use professional WordPress templates and structured layouts, not custom hand-coded websites.
This approach allows me to build clean, reliable, and well-designed websites faster and at a more accessible cost, without sacrificing quality, performance, or flexibility. Templates give us a solid foundation, which I then customize with your content, branding, structure, and goals in mind.
I don’t do custom coding, and that’s intentional. By focusing on proven tools and layouts, I can offer a smoother process, fewer technical issues, and a website that’s easier to manage and maintain over time.
The result is a professional website that looks great, works well, and supports your business, without unnecessary complexity or inflated costs.
I don’t offer advanced or highly technical SEO services, but I do include strong SEO foundations in every website I build.
This means your website is structured correctly from the start, with clean page hierarchy, clear headings, optimized URLs, meta data, fast loading speed, and mobile responsiveness — all the basics search engines expect.
If you’d like to improve visibility over time, I can also help with content strategy, content planning, and content writing, which are some of the most effective ways to grow organically. These services are available as add-ons, consulting sessions, or through courses and resources you can use at your own pace.
The idea is to give you a solid starting point and practical options to grow, without overcomplicating things.
Yes, I can help with additional content creation beyond the main website pages, depending on your needs.
This includes services such as new pages, blog posts, content updates, translations, or website expansions. These activities are not included in the basic maintenance plan, but they’re available through separate packages, add-ons, or one-off services, depending on the scope.
If you prefer a more hands-on approach, I can also support you through consulting sessions, where I guide you on content structure, planning, and best practices, so you can create and manage content independently if you wish.
The idea is to give you flexibility: you can choose whether you want content done for you, done with you, or handled independently using guidance and resources.
Yes, I offer 1:1 consulting and done-with-you support for business owners who want guidance while working on their website themselves.
These sessions are ideal if you want help choosing hosting, structuring your pages, planning content, improving clarity, or understanding how to manage and grow your WordPress website without doing everything alone.
You can use consulting calls to pick my brain, get feedback on your ideas, or learn how to confidently manage your site over time. This option works well if you prefer a more hands-on approach but still want expert direction.
Consulting is available as a separate service and can also be combined with other offers, depending on your needs.
I take care of keeping your website updated and well maintained, including WordPress, themes, and plugins, as part of the maintenance included in your plan.
That said, server-level security is handled by the hosting provider, not by me. While I follow best practices and monitor your website, I can’t be held responsible for security breaches, hacks, data loss, or downtime that occur at the hosting or server level.
If a security issue happens, I’ll help you understand what’s going on and guide you on the next steps, but the responsibility for hosting-related security lies with the hosting provider.
If you want extra protection beyond the standard setup, you’re always free to use additional security tools or services.
In addition to web design, I offer ongoing website maintenance on all plans, so your site stays updated, stable, and well managed over time.
I also provide web marketing consulting, where I help you understand how your website fits into your broader online strategy — from content planning and structure to ideas for improving visibility and conversions.
If needed, I can offer done-for-you services such as website translations, content updates, or creating ad-hoc materials connected to your website (for example, visuals or assets for online communication).
Over time, you’ll also find courses, templates, and digital resources on the website, designed to help you manage and grow your online presence independently, at your own pace.
The idea is to give you flexible options: done for you, done with you, or self-guided — depending on what you need right now.
Use the form below to share a few details about your project or questions.
I work mainly with service-based businesses and independent professionals, and every inquiry is personally reviewed by me.
If it looks like we’re a good fit, I’ll get back to you within 1–2 business days with the next steps.
